‘Who’s buying at these prices?’ asks stunned Subway shopper who ‘nearly left the store’ after seeing new menu cost
SANDWICH lovers have been left shocked after the cost of a fan-favorite sub has skyrocketed in the last decade.
Subway, known for its past meal deals on six inch and foot-long sandwiches, has left customers in an uproar of recent prices.
GettySubway fans are outraged over current prices of sandwiches as the company used to offer a $5 foot-long promotion[/caption]
GettyThe promotion was first introduced in 2008[/caption]
One shopper, called Steve Kratzer, recently took to social media to share his frustration.
He explained that he was so stunned by how much a sandwich was currently costing that he nearly walked out of the store.
“I have to admit, I stopped in at a Subway inside a Walmart while I was charging my car in the parking lot, and when I saw the prices, I nearly left,” Kratzer wrote on X, the social media platform formerly known as Twitter.
“I’m not a Subway or even fast food person.
“Who’s buying this crap at these prices?” He asked before revealing that he still bought a sandwich.
“I got some sort of 6” turkey and cheese for $9.
Kratzer had been responding to another X user who pointed out that the prices of Subway sandwiches seem higher these days as the chain is no longer running its iconic $5 foot-long promotion.
“$5 footlongs was a short term promotion from 16 years ago that came about because people were poor and the company was struggling in the recession,” the user said.
It is worth noting that inflation rates are also at the root of rising prices.
It is estimated that the total inflation rate from May 2008 to May 2024 is around 45.87%, meaning that $1.46 today is worth the same that $1 was in 2008.
The $5 foot-long promotion was first introduced in 2008 after being promoted by then Subway Chief Marketing Officer Tony Pace.
Pace, who died at 64 in 2022, said initially his colleagues thought the price of the deal was “too high.”
“I had a lot of colleagues with experience in the category tell me it would never work, because the price was too high,” Pace told the Wall Street Journal in 2014.
“Obviously, they were wrong, because we have sold billions of them at this point.”
While it was a limited-time promotion, fans loved the deal so much that Subway has since brought it back several times.
Most recently, the subway chain offered the deal in the summer of 2020.
The company ended up cutting the promotion short, after more customers took advantage of the low price than expected.
“While the summer promotion saw well above average consumer awareness, largely driven by our highest TV media weights since 2015, and the number of consumers taking advantage of the offer exceeded our expectations, we did not see enough incremental traffic to grow franchisee profits,” Subway said in a memo at the time.
Subway did not respond to requests from The U.S. Sun as to whether the company plans to reintroduce the promotion anytime soon.
Subway is a remarkably different brand than it was when we began our transformation journey three years ago — and we’re not slowing down.
John ChidseySubway CEO
Sandwich-lovers aren’t alone in their concerns over high prices.
In fact, Subway was named the number 1 restaurant with the most overpriced sandwich by Eat This.
The food brand and website also named Panera, Firehouse Subs, Jimmy John’s, Jersey Mike’s Subs, and Potbelly as chains with sandwiches that are stretching customers’ wallets.
Despite the backlash, Subway promoted successful growth in 2023.
Last year, the company saw a more than 6% increase in same-store sales worldwide.
John Chidsey, the CEO of Subway, attributed the growth to the launch of Subway sidekicks – a variety of sweet treats customers can pair with their foot-long sandwich.
“Sidekicks are a big hit with guests and the latest proof that Subway is a remarkably different brand than it was when we began our transformation journey three years ago — and we’re not slowing down,” Chidsey said in February.
“Our consistent positive sales results and the renewed enthusiasm from guests around the world is a true testament to our team’s commitment and the changes we’ve made across every part of our business.”
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