Amazon's widening bet on games: "We're not hell bent on just being MMOs"

At first glance, last night's reveal of King of Meat doesn't seem to fit with Amazon's video games strategy thus far.While it was already known the publisher had signed the next title from UK developer Glowmade, the team behind King of Meat, most of Amazon's efforts since announcing its move into PC and console way back in 2014 have been more targeted at hardcore gamers — and particularly MMO fans.The company attempted to reach this crowd with multiplayer brawler Breakaway (cancelled in 2018) and team-based shooter Crucible (scrapped in 2020). Amazon has had considerably more success with its two recent MMOs — 2021's New World and 2022's Lost Ark — with a second attempt at a Lord of the Rings MMO in the works. Read more
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