Dana White Recalls Unknown Story of How ‘Full Blown War’ With Showtime Cost UFC Billion-Dollar Deal
They even went to the extent of using cuss words towards each other. Naturally, the deal did not materialize.
White mentioned that after the call was over, he rang Lorenzo Fertitta and apologized for the failure of the deal. However, looking at how the UFC has fared in recent times, Fertitta does not have much to complain about either.
However, this was not the only time Dana White had walked out of the deal.
Dana White canceled a deal with HBO as well
In the same interview, Dana White revealed another occasion when he did not let a third party dominate UFC’s operations. Recalling the incident, White stated that back in 2007, the UFC signed a deal with HBO for the broadcasting rights of their matches.
However, after the deal was done, representatives from HBO asked him to make some fine tunings in the production. This did not sit well with White as he immediately called up his boss to walk out of the deal.
Thus, it is evident that Dana White has never compromised anything for UFC. It is no wonder that the promotion is now valued at $11.4 billion. With Dana White still at the helm, one can only expect more wonders from him in the future.
ALSO READ: Dana White Plans to Expand UFC Events Beyond Vegas; New Locations on the Horizon
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