One year on from tour tickets going on sale, how much money has Oasis REALLY made?
By KATE NG
One year since Noel and Liam Gallagher announced they would be reuniting for a tour of a lifetime, Oasis have travelled the length and breadth of the United Kingdom, attracting millions of fans not just from home territory, but from the world over.
When they first released 1.4 million tickets for their UK tour, around 10 million fans from 158 countries joined the queue in hopes of seeing the band that defined the Britpop movement of the 1990s after 15 years of feuding.
Oasis, who are still due to travel to the Americas, Asia and Australia for the rest of their tour, haven't just sold tickets - they've also scored merchandising, brand deals and streaming surges since the announcement on August 27, 2024.
All of that means the Gallagher brothers stand to take home a fortune once the tour is done and dusted, with branding experts placing the potential revenue figure from the tour at over half a billion pounds.
Last year, Birmingham City University estimated that Oasis could bring in £400 million 'in ticket sales and other add-ons' - just for the initial 14 dates they announced.
After production costs and promoter splits, the Gallagher brothers could stand to take home £50million each, according to the university's estimates.
In total, the tour spans 41 dates, significantly more than the first 14 dates announced. It means the band's earning potential is much higher than initially thought.
In fact, Emma Grant, Co-Director of marketing agency Figment, told FEMAIL that the band is expected to generate up to an estimated £540 million across the year, 'fuelled by record-breaking ticket sales, merchandise, sponsorships, and a surge in streaming activity'.
(L-R) Liam and Noel Gallagher's Oasis reunion tour is estimated to bring in up to over half a billion pounds, brand experts say
'Oasis's long-awaited reunion is one of the most profitable tours in rock history,' Emma said, pointing to the strength - and spending power - of nostalgia.
'The figures place the Manchester legends among the top-earning live acts of all time, rivalling the takings of U2 and Taylor Swift's stadium tours.'
Branding and talent management expert Fiona Harrold also agrees that the tour could 'easily [make] over £500 million in direct earnings for the brothers once all revenue streams are considered.
'Add long-term revenue from streams, catalogs, and media, and this becomes more than just a tour - it's a cultural and economic phenomenon,' she said, describing the tour as a 'goldmine'.
Ticket sales and merchandise aren't the only area the brothers are raking it in when they perform. They will also reportedly take up to 50 per cent of the food and drink sales during their run of gigs, pocketing around £4 for each £8 pint sold at the venues they perform at.
Brand deals have also proved to be a lucrative source of income for Noel and Liam. They reportedly landed a multi-million pound deal with Adidas to release a collection of tracksuits, jerseys and bucket hats that sold out almost instantly.
Adidas is the brand most synonymous with Oasis, and fans went undoubtedly wild for the collaboration.
Victoria Marconetto-Tyson, founder of The Celebrity Sauce Co, told FEMAIL: 'I went to the show in Edinburgh and everyone was kitted out in adidas, it felt like that was the dress code.'
The band has raked in money from ticket sales, merchandising, brand deals, and more, as millions of fans jumped at the chance to see them live (pictured)
Fans (pictured) have travelled from all over the world and are estimated to spend about £766 per tour date, potentially injecting over £1 billion into the UK economy
She points to other brand deals the brothers have landed, such as Liam 'branching out with individual deals with Burberry and Stone Island', the latter of which is reportedly worth £2.5million.
Liam and Noel have also benefited from music licensing deals, exclusive digital content agreements, and a 'sharp spike in digital streams as younger fans rediscover the back catalogue', Emma added.
Spotify confirmed right after Oasis performed their first two sold-out nights at Cardiff's Principality Stadium in early July that the band saw a 325 per cent surge in streams of their music globally on the platform.
On top of their newfound streaming success, Oasis have also reportedly landed a £20million merchandising deal with Warner Music Group, who secured the rights to the black-and-white image they used when the tour was announced last year.
Where Oasis goes, money follows - not just for the band but also for the local economy in the cities they play.
The tour is projected to inject over £1billion into the UK economy through ancillary spending, said Fiona, with fans spending heavily on travel, hotels, food and drinks, and outfits.
On average, each fan is estimated to spend about £766 per tour date, totalling over £1.06 billion in overall UK fan spend for 17 dates, according to calculations from Barclays.
Fiona added: 'The anticipation and appetite for the brothers to reform as a band and as brothers has struck a chord with millions.
Oasis have also seen a surge in people streaming their music on platforms like Spotify, further bolstering their profits from the reunion tour
'The shows and the songs are part of the cultural landscape for a generation of baby boomers and millennials, who are passing it on to their children.'
Victoria believes the band could have stood to earn even more had they said yes to more brand deals, but the Gallagher brothers appear to have stayed true to themselves.
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'They could have milked it with brand deals, but I like how they have stayed authentic to their roots and brand image, and have been selective,' she explained.
'I imagine their management's inboxes have been inundated with brand deals which they have turned down, everyone wants a piece of this tour and understandably, it will go down in history.'
However, whether or not Noel and Liam will extend the tour or ever play together again is up for debate, especially considering their tumultuous past.
The brothers formed Oasis in 1991, but their career as a band was marred by controversy as they fought bitterly both on and off-stage. When they ultimately split in 2009, fans were devastated.
When they announced the reunion tour last year, many were skeptical about whether it would actually go ahead. Now that they have gone ahead with it, questions have arisen over whether Oasis will continue.
Fiona said she 'doubts the brothers have the appetite or need for it', while Victoria appeared more pessimistic after watching them play in Edinburgh and said: 'I also noticed that Noel and Liam barely acknowledged each other on stage, so it felt like they were purely doing this to make money [or to] give the fans what they wanted.'
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