Microbetting is the future of sports book engagement
THE IN-PLAY’S THE THING By Zaven Sahakyan, CEO, Gabsys
Speed, interaction and immersion are essential in today’s sports betting landscape. Audiences, particularly digital-savvy and mobile-first bettors, are not just passive observers; they want to engage in every moment of the game. Microbetting provides an immediate, action-packed experience that transforms how people connect with live sports.
What is Microbetting?
Microbetting, or in-play event betting, allows players to bet on fast-paced within a live match. Instead of predicting the result, players can place bets on micro-moments such as:
• Will the next point in a tennis match be an ace?
• Will the next football throw-in go to Team A or Team B?
• Will the next basketball possession result in a turnover or a three-pointer?
These bets resolve within seconds or minutes, not hours. This means more action, quicker outcomes and a completely redefined live-betting experience.
Image: Zaven Sahakyan, CEO, Gabsys
Why are Bettors and Operators Embracing it?
The appeal of microbetting lies in its real-time excitement and continuous interaction. Today’s players expect instant gratification and on-the-go entertainment. With microbetting, every moment presents an opportunity to play. It’s no longer just about sitting through 90 minutes to see if your bet wins; it’s about engaging minute by minute.
This short-cycle betting format also supports longer session times. Bettors remain engaged throughout the event instead of placing a pre-match bet and then switching off. This extended engagement provides operators with more opportunities to build brand loyalty, introduce new markets and cross-sell promotions.
At Gabsys, we have witnessed significant growth in the adoption of microbetting across our sports book platform, particularly in high-tempo sports like football, tennis, basketball and esports. Data shows that microbetting not only increases betting frequency, it also improves turnover and boosts retention, especially among younger demographics who demand fast, mobile, first-user experiences.
What Makes it Work?
Successfully delivering microbetting requires more than just available markets; it demands robust infrastructure. At Gabsys, our solution is powered by an advanced trading engine and a team of over 800 in-house traders who work in real-time to price, monitor, and manage micro-markets across thousands of live events.
Our trading team ensures that each market is accurately priced and properly managed, offering precision and speed at scale. Whether it’s a high-profile football match or a midweek tennis tournament, we support our partners in delivering a smooth, dynamic betting experience without delays.
Operators can implement microbetting through our iFrame, bespoke user interface, or turnkey API integration, providing complete flexibility based on their platform needs. We offer end-to-end support, including technology, trading, and user experience, enabling partners to launch Microbetting quickly and effectively without stretching their resources.
The Bottom Line?
Microbetting is not just a passing trend. It represents a strategic shift in how operators engage, retain and grow their customer base. It aligns with how today’s bettors think, feel and behave – impatient for outcomes, loyal to seamless experiences, engaged through constant interaction.
At Gabsys, microbetting will become a core engagement pillar for the next generation of sports books. If you’re looking to elevate live betting, foster deeper interaction and unlock new revenue streams, try it.
*** This exclusive article was originally published in Sports Betting Operator Magazine Issue 016 Volume 7 May 2025 ***
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