This new AI answer engine plans to pay media companies for their content
ProRata has raised $25 million and has partnerships with the Atlantic, the Guardian, and Universal Music Group.
When ChatGPT launched two years ago, it blew open the doors to a new way to search for information online. Instead of sifting through a search engine’s list of links, users can now query a chatbot and get an actual answer. Today, AI titans like Google and OpenAI and upstarts like Perplexity are all working on their versions of AI overviews and answer engines—new ways to deliver facts in a post-search engine world. As those efforts evolve, publishers and copyright holders from news sites to music companies are demanding a share of the money AI search generates based on their content.
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