Sound Royalties Celebrates 10 Years of Pioneering Music Royalty Financing
Photo Credit: Sound Royalties ( The Sound Royalties team with El Alfa)
Sound Royalties, the music industry’s leading finance firm, is celebrating its 10th anniversary, marking a decade of growth and innovation in providing creative-friendly funding solutions for artists. Since its 2014 launch, Sound Royalties has redefined music finance through flexible funding options that never put copyright ownership at risk.
The following was created in partnership with Sound Royalties.
Since its launch ten years ago, Sound Royalties has served thousands of music creatives and businesses worldwide to help them fund music and business ventures. The company advances anywhere from $5,000 to $20,000,000+ on any type of royalty stream, including sound recording or composition royalties, with flexible tailored options and terms chosen by the creative. The company works with over 160 labels, publishers, distributors, and performance rights organizations (PROs) across the globe—highlighting its growth as a leading provider of funding solutions in the process.
In 2015, initial transactions began with ASCAP and BMI, but Sound Royalties quickly added funding with SESAC streams in 2016. That same year, it landed its first deal with distributor income, as well as its first publishing income deal. From there, Sound Royalties began working with label income deals in 2017 and expanded to co-publishing deals in 2018. That year also marked the first year Sound Royalties went international, funding its first deal through the UK’s established PRO, PRS.
2018 was a big year for several major artists funded by Sound Royalties including Lil Wayne, followed by funding Wyclef Jean and DJ Khaled in 2019. So what’s the reason those big names in music trusted Sound Royalties to fund their projects? Sound Royalties does not take ownership of copyrights or a percentage of futures. Customers can still receive regular royalty income instead of 100% recoupment and the deals are structured as a fixed fee over a fixed term. That means if a project is hugely successful, Sound Royalties still only receives the previously agreed upon fixed payment–all of the gains are yours. The company does not become your partner or take a percentage of those increased profits.
Sound Royalties also doesn’t require personal guarantees, collateral, or financial statements for its deals. It works alongside labels, publishers, distributors, and PROs—it doesn’t replace them. Instead, Sound Royalties provides a non-biased option for funding that gives artists and creatives access to smart and savvy royalty financing while maintaining full ownership of copyrights, creative freedom, and direction for the project.
One highlight of how these deals are structured is that there is no interest rate because the deal is not a loan. No matter what funding option a creative chooses, the repayment from the creative to the company is clearly outlined. Sound Royalties offers live, one-on-one consulting with proven analytics to help provide creatives with the right funding solutions for all opportunities.
“As we celebrate 10 years at Sound Royalties, I am incredibly proud of how far we’ve come in pioneering a new model for music finance,” adds Alex Heiche, Founder & CEO of Sound Royalties. “Our goal from the very beginning was to offer an alternative financial solution that empowered music creators. A decade later, we have successfully helped thousands of artists achieve their financial goals without sacrificing their creative control.”
“As we look ahead to the next ten years, we remain focused on helping creatives maximize their potential—on their terms. We’re here to ensure that they have the financial resources they need to pursue their passions without compromising their vision. I am excited about what the future holds for both Sound Royalties and the music community we proudly serve,” Heiche tells Digital Music News.
Photo Credit: Sound Royalties (Sound Royalties CEO & Founder Alex Heiche, Vice President of Marketing Allison Portlock, and President Michael Bizenov)
Over the last ten years, Sound Royalties has experienced rapid growth, mostly through referrals and word-of-mouth from creatives as well as industry managers, attorneys, and business managers. Sound Royalties works in tandem with labels, publishers, distributors, and PROs rather than replacing them—which means the company is continuing to expand. It now operates in 18 countries and offers additional services including Catalog Bridge Financing and Tour Financing. It also provides capital for film and TV production and advances for distributors, labels, and publishers.
Sound Royalties offers a relentless commitment to ongoing funding support for its clients. Each client receives personalized attention from real people, with live representatives and customized funding solutions.and guaranteed response times for inquiries. “When I started to look at getting a royalty advance, I quickly realized it was a rapidly growing market,” says singer-songwriter Josh Gilligan about his experience. “That’s why I’m grateful that I found Sound Royalties early on in my search for a financial partner.”
“After a couple of calls with my rep, it was apparent to me that I wasn’t just working with an algorithm or a bank, but that I had found friends and people I could trust in my career as an independent artist. They made the process easy, and I hope we get to work together again in the near future,” Gilligan concludes.
Photo Credit: Sound Royalties (Dominican rapper El Alfa and Sound Royalties executives in their HQ Office)
At the end of 2023, the company completed an 8-figure deal with El Alfa, allowing him to invest in music projects without losing ownership of his copyrights or a percentage of his future earnings. “The best advice I ever received was from Sound Royalties, telling me to register and organize my royalty streams and that whatever I do—don’t sell,” says Dominican rapper El Alfa. “It was because I didn’t sell that I am now able to leverage my back catalog to invest in my future.”
Creatives around the world have used their financing for a variety of reasons—from building the recording studio of their dreams to funding their next project. “We understand that every creative is unique,” adds Sound Royalties President, Michael Bizenov. “That’s why we tailor our funding options to fit the individual needs of each artist, ensuring they have the support they need to thrive.”
To learn more about how Sound Royalties can tailor its financial services for your needs, visit www.soundroyalties.com.
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