Niko Partners: 62% of China PC players spending more on games than last year
Almost two thirds of PC gamers in China have spent more on games than any other platform in 2024, according to a new report by Niko Partners.The China Gamer Behaviour and Markets Report, which surveyed 1,079 gamers in April 2024, also said that 19% of PC gamers claimed they spent at least 30% more on titles than they did last year.The report found that Steam remained the top PC distribution platform in China, with nearly 80% of PC gamers who play premium titles using the platform. Read more
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