Meta Acquires $3.5 Billion Stake in Ray-Ban Maker to Expand AI Glasses Strategy
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Meta has invested approximately $3.5 billion for a minority stake in Essilor Luxottica, the world’s largest eyewear manufacturer, as part of its strategy to expand into the artificial intelligence (AI) glasses market.
The acquisition, which amounts to just under 3% of the Ray-Ban maker, reflects Meta’s commitment to developing AI-powered eyewear, building on their existing collaboration that includes the Ray-Ban smart glasses launched in 2021.
Analysts view this investment as a vote of confidence in Essilor Luxottica and the potential of the smart glasses industry, which is projected to grow significantly in the coming years. Meta is considering increasing its stake to around 5% over time, leveraging Essilor Luxottica’s manufacturing expertise and distribution networks to enhance its hardware capabilities. The partnership aligns with CEO Mark Zuckerberg’s focus on AI and the vision of integrating smart glasses into everyday life, as the market for such products is expected to reach $8.26 billion by 2030.
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