Why major UK film PR agency DDA is moving into games
You'd be forgiven for not knowing who DDA is. The public relations firm has several decades of experience in our sister industries, but is a newcomer to games.Founded in 1970 in London, DDA specialises in TV and film PR, employing over 150 people across its HQ and two other offices in New York and Los Angeles.And earlier this year, the firm initiated its foray into games, hiring Media Molecule and Bandai Namco alumnus Gemma Cooper as director of gaming. Read more
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