Adam Silver's BOLD Plan About NBA is Revealed; Here's All You Need to Know
Silver stated that where they were in terms of the level of interest in basketball was not commensurate with the level of commercial activities. He explained that the way they all saw it, it was not just about a basketball opportunity. He mentioned that they had been in this position in their league before, where if one could not demonstrate to the market that they could run a successful business, it was not sustainable.
With the quality of talent that has emerged from the continent, the NBA's prospective expansion to Europe may be a wise decision. It will be interesting to see how the project develops further.
ALSO READ: NBA Expansion: Adam Silver Spill Beans on Plan as Media Deals Near Finish Line
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