South Brunswick Police Joins County’s Rt. 1 Safe Travel Initiative

SOUTH BRUNSWICK, NJ – The South Brunswick police department is partnering with the Middlesex County Prosecutor's Office on an initiative to address the rise in fatal crashes on U.S. Route 1. The recent surge in fatal crashes has led the County Prosecutor’s office to partner with the New Jersey Division of Highway Traffic Safety, New Jersey Department of Transportation, and Middlesex County to create innovative solutions, driven by data, to combat this issue head-on. This new initiative will identify and convene a Working Group to analyze data and implement necessary measures to abate traffic collisions monthly, concurrently, a multi-jurisdictional Task Force will be created to enforce road safety tactics weekly. South Brunswick Police Department will be part of the task force. Other law enforcement agencies part of the initiative are Woodbridge Police Department, New Brunswick Police Department, North Brunswick Police Department, Edison Police Department, Plainsboro Police Department and the Middlesex County Sheriff’s office. This group will crack down on dangerous driving, targeting the behaviors that cause the greatest risk to the drivers, pedestrians, and cyclists. For maximum effectiveness, data will drive decisions on where the concentrated traffic enforcement will occur on Route 1. The monthly Working Group will consist of the County and State transportation, engineering and planning agencies as well as the various police agencies to evaluate, assess, and pull insights from real-world traffic data on Route 1 to expedite safety-related infrastructure improvements. “This initiative led by Prosecutor’s Office is right in-line with the County’s Vision Zero strategy,” said Middlesex County Commissioner Director Ronald G. Rios. “Road safety is a top priority - it is the County’s mission to eliminate traffic fatalities. We will continue to invest in infrastructure and ways to educate both drivers and pedestrians on prevention to ensure safety for everyone.” “It takes a whole community to create safe roads,” said Middlesex County Prosecutor Yolanda Ciccone. “With the help of traffic real-time data collected on Route 1, we are armed with powerful information that can drive impactful solutions to reduce traffic deaths and crashes significantly. I thank the many agencies and our partners at the State level for supporting this much-needed initiative.” Route 1 is the focus for this initiative due to its high congestion, high volatility of drivers, commercial trucking traffic, and the dramatic rise in collisions. Involved parties will utilize traffic data from the New Jersey Department of Transportation, Motor Vehicle Crash Reports and traffic citations, as well as new sources of data, to be developed. Grant funding for the initiative is being provided by the New Jersey Division of Highway Traffic Safety. This project commenced early stages of its roll-out in January 2025 with complete implementation this spring. Over the past 5 years, more than 300 people have died on the roads of Middlesex County, with 45 of them on U.S. Route 1. The main goal for this program is to reduce motor vehicle crash fatalities by 20 percent year on year by December 2025. For more information about the Route 1 Safer Travel Initiative, reach out to the Office of the Prosecutor by visiting middlesexcountynj.gov/prosecutor. Have a correction or news tip? Email [email protected] The article South Brunswick Police Joins County’s Rt. 1 Safe Travel Initiative appeared first on South Brunswick, NJ Patch.
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