Home Depot CFO has a term to describe the state of the American shopper as they pull back
Home Depot says high interest rates are making it harder for customers to commit to big-ticket purchases and projects.Ted Shaffrey/AP PhotoUS homeowners are doing rather well financially, but they're not ready to spend big right now.Facing high prices and high interest rates, they're holding off on major purchases and projects.Home Depot's CFO characterized the moment as one of a "deferral mindset" in consumer spending.It's a challenging time to be a home-improvement retailer.While consumer spending is down in part because many American families are running out of money, the homeowners who make up most of the customer base for the segment are doing reasonably well financially."The consumer remains engaged — our consumer in particular remains quite healthy," Home Depot's CEO, Ted Decker, said Tuesday on the company's second-quarter earnings call.Decker said home values had increased by 50% over the past four years, leaving owners with some $13 trillion worth of additional wealth in the form of equity.The problem now for Home Depot and its peers is that customers are reluctant (or unable) to spend money on large purchases or projects, and the two biggest reasons for this have one thing in common: high interest rates.For starters, high interest rates have led to a sharp slowdown in the housing market, which means fewer people moving into new places and fixing them up — traditionally a major source of sales for Home Depot.Those rates also make it more expensive for homeowners who are staying put to borrow against the value of their home to pay for a project — arguably an even bigger source of big-ticket spending."The amount of folks who are in mortgages as low as 3% — plenty of mortgages under 5% — there's definitely a little bit of a golden-handcuff dynamic going on with those rates," Decker said.In either case, people might want to spend a lot of money at Home Depot but just aren't in a position to spend it right now.On top of that, a lot of homeowners are still enjoying the appliances and home-improvement projects they paid for only a few years ago during the pandemic, leading to eye-popping sales results for Home Depot and Lowe's.As Home Depot's chief financial officer, Richard McPhail, told Bloomberg, "it's simply a story of a deferral mindset among our customers who have the means to spend."While there's no telling precisely when spending will pick back up, it seems almost inevitable that it will.Even if interest rates are slow to come down, Decker said, life goes on, and people need places to live: Families grow, people find new jobs, others retire.And when life happens, Decker says, Home Depot will be ready.Read the original article on Business Insider
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