‘The best news ever,’ cry fans as 2000s mall favorite teases comeback – store says it will ‘share the nostalgia’
A NOSTALGIC retailer that was a staple of American malls in the early 2000s is making a comeback.
Fans are freaking out over the possibility that they can shop at their old favorite store again.
GettyTween retailer Limited Too has teased its comeback[/caption]
Limited Too, which became defunct in 2009, has announced its comeback on Instagram.
An unexpected post to the social media platform showed a girl wearing a varsity jacket with the Limited Too branding on the back.
It was captioned: “Share the nostalgia.”
Although Limited Too has not confirmed if it will be opening new stores, fans are already wildly excited for the comeback.
“This is the best news ever,” wrote one in the comments.
“I’m so ready to spend too much money here,” said another.
“Omg I’m going to cry, ” gushed a third.
“This is like my dream come true! Limited Too girl for life!”
Limited Too shared its first post on June 2 and the account already has already attracted over 35,000 followers.
The U.S. Sun has contacted Limited Too for comment.
ALL ABOUT LIMITED TOO
The clothing and lifestyle retailer targeted the tween girl market of girls aged 5 to 15.
At its peak in 2007, Tween Brands operated over 580 Limited Too stores.
Its brightly-colored apparel, gifts, and accessories rivaled those of stores like Abercrombie and Fitch, Hollister, and American Eagle.
However, Limited Too faced controversy for its vanity sizing.
Limited Too timeline
1987 – Founded by The Limited
1999 Taken over by Too, Inc. Reaches mass popularity.
2006 – Taken over by Tween Brands, Inc.
2007 – Peak store count of 586
2009 – Stores shut down, many converted to the lower-price, Justice brand
Girls who were a size 12 at other stores would find themselves being a size 16 or 18 at Limited Too.
Limited Too was owned by Limited brands from 1987 to 1999.
The company, founded by businessman Les Wexner, has previously owned Victoria’s Secret, Abercrombie, and Express.
Since 2015, the brand Limited Too has been owned by Bluestar Alliance, LLC.
A message on the new Limited Too website reads: “Limited Too’s signature style is back!”
However, no products are for sale as of yet.
Meanwhile, Rite Aid is closing 27 stores across two states.
And see which iHop is reopening as a Trader Joe’s.
Welcome to Billionaire Club Co LLC, your gateway to a brand-new social media experience! Sign up today and dive into over 10,000 fresh daily articles and videos curated just for your enjoyment. Enjoy the ad free experience, unlimited content interactions, and get that coveted blue check verification—all for just $1 a month!
Account Frozen
Your account is frozen. You can still view content but cannot interact with it.
Please go to your settings to update your account status.
Open Profile Settings