Avoid Sales “CRM Overwhelm”: Focus On The Three Most Important Things Your Sales Tracking Tech Should Do

As I make the rounds conducting hotel sales training, I am afforded the opportunity to peek into how hotel group and event salespeople are using a wide variety of what I collectively call “Sales CRMs.” This is because as part of our pre-training assessment, I get to preview the clients’ sales tech, and when time allows, we have participants do workshop activities in their sales CRMs.
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