Why Hyundai is looking outside its own walls to build a bold new future
The Korean mobility giant is tapping into innovators worldwide to embrace a software-based world that transcends cars
Every October, an exhibition in Seoul celebrates the artistic endeavors of ZER01NE, Hyundai Motor Group’s creative talent–nurturing platform. Last year, the theme was 01 HABITAT, which explored the coexistence of human and nonhumans—robots, micro-creatures, animals, and plants—in the design of smart cities and the future of mobility. One of the more compelling presentations came from a British artist: a sphere mimicking the compound eye of a dragonfly, one that attendees could go inside to experience the world as the dragonfly sees it.
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