Shopper tests out PLT’s rebrand but it ends in a total fail – people say she looks like a ‘crumpled up McDonald’s bag’
A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.
Muinat, a fashion fan who is based between Manchester and London, ordered herself what she thought would be a stylish co-ord from the brand’s new collection.
A fashion fan ordered herself a new outfit from the PLT rebrand, but people have said it looks like a ‘crumpled McDonald’s bag’tiktok/@muinatabdul
Muinat was not impressed with her online order and claimed that she looked like a ‘burlap sack’tiktok/@muinatabdul
PLTThe PLT Label Plus Dark Taupe Tailored Ruched Asymmetric Top is £25[/caption]
PLTMuinat felt ready for a trip to the farm in the ruched top[/caption]
But when the plus-size outfit arrived and she tried it on, she was left totally baffled.
Not only did she feel as though she looked dressed and ready to head to a farm, but others have claimed she looks more like a ‘crumpled up McDonald’s bag’.
It comes after the fast fashion brand unveiled its ‘most ambitious’ rebrand since launching in 2012.
But shoppers are not happy with many of the changes, including the prices – and the brand has already been slammed for charging £70 for ‘plastic’ clothes.
The brand has achieved global success with over 18 million Instagram followers and has collaborated with some of fashion’s hottest stars, including Miley Cyrus, Rita Ora, and Nicki Minaj as well as Love Islander turned businesswoman Molly-Mae Hague.
PrettyLittleThing claim the rebrand, titled A LEGACY IN PROGRESS, is the result of months of candid conversations and valuable feedback from loyal customers, following founder Umar Kamani’s return to the helm in September 2024.
He said: “I think what happened with the brand for a couple of years is we stopped listening. And that’s where the brand lost its identity.
“In coming back, what I’ve tried to do is to clean everything up and redefine ourselves.”
But fashion fan Muinat suffered a major blunder when trying on her new co-ord from the rebrand.
Posting on social media, the content creator, who has 19,600 followers and describes herself as a ‘real life magical girl’, shared her honest thoughts on her new outfit.
The short clip was posted with the caption ‘Trying PrettyLittleThing’s rebrand…’ and viewers saw the fashionista try on her brown set.
Muinat ordered the PLT Label Plus Dark Taupe Tailored Ruched Asymmetric Top, but it doesn’t come cheap – with a price tag of £25.
She paired the top, which ranges from a size 16 to a size 24, with the PLT Label Plus Dark Taupe Straight Leg Trousers, which are priced at £28.
I mean, it’s giving burlap sack
Muinat
But the fashion fan was left gobsmacked by the outfit, in particular by the top.
As she showed off her followers the new outfit, she said: “What the? What the hell is this? What the hell is going on here?”
Clearly shocked, she continued: “My God, what is this on my body?!”
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The East/West Bag
Baguette bags have had a good run, after returning from the 1990s’ shoulders of Sarah Jessica Parker to modern-day fashion icons, like Hailey Bieber.
In 2025, the East/West bag is a similar but elongated shape and has long, thin straps that are easy to throw over your shoulder.
They’ve been on runway models’ arms at nearly ever designer show – think Burberry, Givenchy and Bottega Veneta – and are hitting the high street now, too.
Powder pink
Bright fuchsia pink had its day after the release of Barbie in 2023 and now the more polished and expensive-looking pale shade is taking over for 2025.
Pantone may say that it’s the year of Mocha Mousse, but the catwalks say otherwise! From Prada to Erdem, the subtle look was all over the spring/summer catwalks, worn head-to-toe or on its own.
If the sugary shade is too girly for you, then look to sharp suiting for a androgynous take on the colour.
The shell jacket
The ’80s classic is back, but with a sleek and minimal new twist for 2025.
We all know we’re likely to see rain for most of spring, so your practical coat of choice should be a cagoule jacket.
Depop revealed one of its big trend predictions for this year is retro sportswear, with surges already seen in ‘80s windbreakers’.
Seen everywhere from the stylish streets of Copenhagen to the Miu Miu catwalk, now mums who have an emergency raincoat crumpled underneath their pushchair are very much in fashion!
The turn-up jeans
While the shape of jeans remains the same for this year and barrel-legs will still be everywhere, the way we’re styling them is different.
This season, transform your wide-leg, baggy denims into turn-ups.
For this look, size doesn’t matter, so while deep turn-ups are a hit from jean trend-leaders Citizens of Humanity, a slight fold is still just as good – but only as it’s just one single fold.
Peep-toe shoe
Get your pedicures booked in sharpish, as this season your toes are the main event.
After a long hiatus, the peep-toe has been welcomed back into the fashion fold, with brands like Hermes, Miu Miu and Tory Burch showing plain and embellished footwear in this style.
From mules to pumps and clogs (yes, clogs will be around too!), there are lots of different styles that are set to sweep the high street.
Sheer blouses
See-through looks have always lived on the catwalk, but have rarely filtered into everyday life – until now.
Designers Ralph Lauren and Tom Ford loved sheer looks on their S/S ’25 catwalks and M&S even had sellout success with its black sheer pencil skirt last season.
Expect to see more sheer looks lining supermarket aisles and high street shops in the form of skirts, tops and frocks.
The plus-size beauty then added: “I’ve not zipped it very far, but I don’t even really want to zip it very far. I mean, it’s giving burlap sack.”
Not impressed, she explained: “Do you know where you would find me in this? On a farm, just by the hay, just laying down by the hay.”
Keen to return her new item instantly, Muinat concluded: “No disrespect if this is your vibe, but disrespect, because what the hell is this?”
Fashion fans react
The TikTok clip, which was posted under the username @muinatabdul, has clearly left many open-mouthed, as it was shared just 17 hours ago, but has quickly amassed a jaw-dropping 510,700 views, 35,700 likes and 847 comments.
Fashion fans were stunned by the top and many eagerly flocked to the comments to share their thoughts on Muinat’s fail.
One person said: “Looking like a crumpled up McDonald’s bag.”
It’s like Dobby’s pillowcase
TikTok user
Another added: “Surely this is a sign we’re going to war soon because why are we wearing potato sack fashion.”
A third commented: “That is a fitted sheet with arm holes.”
Meanwhile, someone else claimed: “It’s like Dobby’s pillowcase.”
PLTThe previous homepage[/caption]
PLTThe brand’s new homepage[/caption]
At the same time, another fashionista chimed in: “Oh it’s soooooo bad.”
To this, Muinat replied: “This one is a chop I’m afraid.”
PrettyLittleThing’s rebrand
Previously, PrettyLittleThing was known for its trendy and affordable clothing, including their notorious 99% off Black Friday sales where shoppers could grab items for as little as 4p.
However, founder Kamani suggested the high-end makeover is a “movement that celebrates our customers’ evolving style”.
People don’t want disposable fashion like they used to
Umar Kamani
The rebrand will also see a shift in priorities for the company, with product quality and consistent sizing being the focus.
Kamani added: “Quality and sizing are so important to customers now as they try and build staple pieces. People don’t want disposable fashion like they used to.”
He admitted that previously, the focus was “getting the product on site at the cheapest price”.
Now, instead of having £4 dresses, they are keen to make clothes that are “thicker, not see-through and a better fit”, which means using “better fabrics” and having “better finishes”.
He told Drapers that the quality improvements will be reflected in prices but PrettyLittleThing will not become an “expensive” brand.
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