Dawn of DC, 2023-2004: An Obituary
For the DC Universe, the end is nigh — not just of the existing status quo, thanks to Amanda Waller’s plans that will lead to the Absolute Power era in July, but of the Dawn of DC, the name given to DC’s superhero publishing line since the start of 2023. DC confirmed to Popverse that the Dawn of DC branding will end with the launch of Absolute Power, which means that this is the final full week of 'Dawn of DC' releases. It’s a closure that should leave DC fans feeling a little bereft.
Launched in the aftermath of 2022’s Dark Crisis on Infinite Earths comic book series, 'Dawn of DC' was officially advertised as a move “toward the light” for the company’s superheroes, with relaunches for almost all of its primary characters — and some surprising lesser-known names, as well; Fire & Ice: Welcome to Smallville, how we loved you — and a back-to-basics approach that paired top-level creators with some of the company’s flagship characters. It’s a move that DC returns to periodically (see also 2011’s The New 52, 2016’s DC Universe: Rebirth), and one that almost always bears fruit both commercially and critically, and Dawn of DC is no exception: the line had a freshness and attitude that made it feel compelling. urgent and perhaps most of all, coherent, in a way that had hadn’t been the case for a few years, without asking fans to read every series to keep track of what was happening in any one title.
(I’m looking at you, run-up-to-Death-Metal period DC.)
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