Reclaiming waters
Why Hyundai is launching a major environmental operation to clean up the world’s oceans
Hyundai owners in Europe may not realize it, but the next time they set foot in their all-new SANTA FE, they will be taking a step toward curtailing a significant contributor to the ocean waste crisis. That’s because, in the European market, these models, along with IONIQ 5, IONIQ 6, and the new INSTER, feature floor mats made of ECONYL yarn, a sustainable material made of nylon waste, consisting of discarded carpets, clothes, and other debris, including so-called “ghost nets”––large, discarded fishing nets that make up roughly 10% of ocean litter: A stunning one million tons of ghost gear is abandoned in global waters each year, considered to be the most lethal threat to marine mammals, seabirds, sea turtles, and coral.
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