‘Unfrosted’ is the latest in corporate nostalgia, Hollywood’s favorite new genre
Jerry Seinfeld’s Netflix film follows a cycle of movies that look to the business world as a source of near-religious inspiration.
Jerry Seinfeld’s movie Unfrosted, which the comedy superstar co-wrote, directed, and stars in, is an unauthorized, fictionalized account of the creation in 1963 of Kellogg’s Pop-Tarts, the breakfast product officially described as “toaster pastries.” The film was produced by Netflix and debuted on the streaming platform last week to mixed reviews. A business satire, Unfrosted has a certain energy and attitude in common with the films Jerry Lewis made in the early 1960s, or the ones Frank Tashlin made in the late 1950s.
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