The American Privacy Rights Act – What Does it Mean for Hotel Companies?

On April 7, 2024, the United States House Committee on Energy and Commerce released the American Privacy Rights Act (APRA). While every Congress for more than a decade has introduced multiple proposals to address privacy rights on a national scale, none have gained traction, and while there’s every reason to suspect that the APRA will meet the same fate – headwinds are coming from the states that have already adopted comprehensive privacy statutes, and it is notoriously difficult to adopt legislation in an election year, and especially now), the APRA is being taken seriously, and might be the basis for a long-awaited, and long-needed, national privacy law.
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